Our dog Augie was chewing all sorts of bones and chew toys leaving chords of plastic everywhere, all this plastic that couldn’t be recycled as many of the toys are blends of nylon and plastics, not to mention the potential health risk for Augie from constantly swallowing the bits off the toys. We own a sustainable material engineering company, I felt confident we could come up with a better material that was both healthy for our dogs and the planet.